Colormark Touchback Brow Marker

If I could only have one makeup product for the rest of my life, it'd be a brow product. I kid. Concealer takes the #1 spot. BUTTTT a brow product would definitely be #2! Brows are sooooo important to me. I just look sickly without brow color to cover up the sparseness of my brows.

I'm a huge fan of brow markers. They're so such easier to use and they stay on sooo well. My brow hairs are super difficult and they point down. So I always need to add a really sticky brow wax to keep them up and out, which means a lot of brushing through. If my brow color doesn't stay on well, then it all gets removed when I brush through my brows.

Since Ulta is the only brick and motar store that carries this brow marker, I visited my local Ulta. At $19.50 a pen, I assumed it was in the high-end section. So I browsed around, swatching a few other brow markers in case I came across one I'd like if I couldn't find the Touchback. After a few minutes of parousing, one of the employees asked me if I needed help looking for something. I immediately pulled out my phone and told her I was looking for a brow maker by Colormark. Of course, she had no idea what I was talking about, which is why I had my phone prepared. She asked if I looked at the lower end side, and I said I didn't because I was expecting a $19 brow product to be considered "high end". And she agreed, but she still had never heard of the product or brand.

So I walked around and checked the low end side. Then I went into the middle section...which is the hair section. And there it was! I had found my brow marker! I picked up 'Soft Black'. I was considering 'Dark Brown', but if you've ever tried brow markers (or any brow product), you'd know that a lot of them that are labeled as dark brown are super super warm. My brow hairs are pitch black, but my head of hair is naturally dark brown. Using a warm shade behind my brows looks way too obvious for my liking.

I really appreciate how this brow marker has a larger tapered tip, as opposed to the very tiny tapered tips in most brow markers. The latter are designed to give you the ability to essentially draw in individual hairs...but seriously...that never works. This larger tip allows me to fill in my brows quicker, while still providing a pointed tip for me to draw in the tail of my brow.

Lasting power is great. It's not waterproof, but it does leave a stain after being rubbed off with water. The stain is really unappealing. It looks like those green-blue faded eyebrow tattoos. With soap + water, the brow marker comes completely off.

Soft Black is exactly what it is, a soft, transparent black. It leans very cool (as opposed to warm).  Ulta didn't have testers of these, so I couldn't swatch. Unfortunately, 'Soft Black' is horrid on me. If I want to make it work, I have to put a very warm brow powder or pencil on top, which is way too much work for me. I really do wonder what their 'Dark Brown' shade looks like. As close to perfect this Soft Black shade is, it is a little too cool for me because, like I mentioned earlier, my hair isn't raven black. I hope some day someone puts up a swatch of all the shades!

Here's a swatch of the Soft Black shade compared to some of the shades I tested in store and one of the brow markers I already have. All of the swatches have dried down. An important thing to keep in mind when swatching brow markers is that when they dry, they tend to change a bit. Browns tend to start out really warm and reddish, but dry down to an almost greenish-brown shade (that sounds horrible, but the slightly green tint actually makes it much more wearable for most people!).

01. Touchback in 'Soft Black'.
02. Laura Geller in 'Brown'.
03. Milani in 'Deep'.
04. Anastasia in 'Universal Deep'.

So I won't be using this unless I ever decide to dye my hair pitch black. I also realized I much prefer waterproof brow products...in general, I prefer waterproof makeup products. I never hesitate to walk in the rain, so waterproof is a must for me. I guess I needed a non-waterproof brow product to teach me that lesson.